13 Jul 2018
Imbuzi Cafe Vending Trailer

Strategies to Increase Your Food Truck Revenue

Take a look at these useful strategies and help your food trailer business grow!  Enjoy the read!


9 Strategies to Increase Your Food Truck Revenue

by: Briana Morgaine

“This article is part of our Food Cart Business Startup Guide—a curated list of articles to help you plan, start, and grow your food cart business!

Here in Portland, Oregon, you can’t swing a stick without hitting half a dozen food trucks serving up a range of delicious options.

The craze for mobile eats has been on the rise. Between 2008 and 2014, industry revenue increased at an annual rate of 12.4 percent. While momentum has slowed slightly, food trucks continue to be a profitable restaurant business model.

However, to be as profitable as possible, you’ll need to strategize. It’s not enough to buy a truck and offer a few of your favorite recipes. Here are 9 solid strategies that will help you bring in more money, attract more customers, and grow your food truck business.

1. Create a solid, memorable concept
Your food truck should have a cohesive design, a clever name, an established brand, and a unique offering.

2. Offer something no other food truck is offering
To make more money as a food truck, you’ll need to find a specific food truck niche that no other cart is occupying.

3. Offer mobile ordering and payment
Beyond being found by third-party food truck locator apps, you might want to consider creating an app specifically for your food truck. The process may sound intimidating, but in reality, it’s relatively simple. Beyond that, making sure your website is optimized for mobile use is an absolute must.

Finally, if you really want to stand out, consider offering mobile payment and mobile ordering options.

4. Change or add to your menu seasonally
To bring in more customers and make more money, consider varying your menu seasonally.

5. Partner with other local businesses
Consider approaching nearby businesses and dropping off menus, or partnering with offices and offering lunchtime specials (potentially with delivery).

6. Cater weddings, parties, and office events
Food truck weddings are especially popular, as they are a unique, less-expensive dining alternative. From a consumer standpoint, food truck weddings are incredibly appealing, as they can cut food costs per person

7. Attend local festivals
By attending local fairs and festivals, you’ll be maximizing your visibility and positioning your food truck where crowds of hungry diners will be congregated.

8. Grow your social media presence
You’ll be hard-pressed to find an industry where social media marketing isn’t recommended. However, the fast-paced nature of the food truck industry makes having an equally responsive, up-to-date social media presence of huge importance.

9. Offer delivery
Expanding beyond the confines of your truck might seem like a big step, but offering delivery is a great way to increase sales.”


Do you need a new kitchen food trailer?  Contact us!  We design bespoke food trailers and trucks to suit your specific requirements.